Cause Marketing and 50,000 cups
By now most of have heard of our “2 campaign” ~ the match. Where we match one cup of soup sold for a soup that is given away to homeless Tampa Bay charities. We believe this effort, it is not religious based, not politically motivated, we do not ask for any funds, nor are we a non-profit. As a matter of fact we are a for profit small restaurant that has finally started to turn a slight profit after three years. So as we have given away about 23,000 cups of soup to Tampa Bay Harvest we have noticed an interesting trend. As we grow we are asked for more… we are asked to support other efforts, other charities and those in need. Also it would be great to help everyone, if are ever going to get to 50,000 cups its going to require The Stone Soup Company to stay focused and diligent.
So we have said NO to all efforts that do not contribute to our goal and mission. In doing this we have upset some folks because they do not understand what it is we are trying to accomplish. We have even lost some friends Many of these events are a group of food services or restaurants that give out samples of their foods for free in an effort to showcase themselves. A fee is charged or tickets are sold to the general public. We think these events are great they raise money for the charity and they do bring some light on a restaurant trying to get but we just chose not to participate in 2013. We are focused on bring the best product to the restaurant and bring our new food truck on the road as well as working with Tampa Bay Harvest.
Thanks for all your support to our little restaurant. Follow our story and find ways to make your workplace or business a stone soup. Share your services, excess products with those in need and you find benefits beyond your belief.
Early pictures of our efforts….
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